September 2010
1 post
If you’re trying to build long term trusting relationships with your audience, social media is a great way of having a conversation with them.
July 2010
5 posts
a lot of the time we can’t solve the problem, we need to make sure the company is communicating
Moving Forwards!
War rooms are essential in a crisis. Take lawyers, execs and communications staff in for instant approval and spread of msg #digicitz
social media should be positioned to stakeholders as part of business continuity planning & disaster recovery
[Our agency] works very closely with its clients to ascertain not only their goals and objectives, but likewise, to create campaigns and strategies designed to give their businesses maximum cut through with their target audiences.
June 2010
2 posts
Our customers are Web 2.0 savvy consumers whose engagement with their own personal brands make them willing to join the conversation in an interactive way that leverages social media to become engaged customers for life
We need to “truth up” because these days it’s the consumers who are in charge. They own the brands, and they’ll call us on anything we spin.
May 2010
12 posts
By establishing a strong creative and strategic pillar within the business Be are acknowledging the importance of ideas and thought planning and the role they play in delivering stand out solutions. In a landscape of converging media, technology, ideas and content agencies need to be flexible and multi-skilled, Be.Interactive is making sure it is at the forefront in this age of convergence,...
organic brand advocates
“he’s just not very digital.”
“The new consumer psychology on the rise around the world is one of networks and prioritization, of explicitly pricing in consequences and externalities, and of giving more than lip service to being resourceful and vigilant about downside risks. This is the global zeitgeist now aborning.”
“Universal Darwinism”
Securitization
Securitization
Everything written here -... →
Through multi-channel crowd sourcing the client can be sure to harvest the best elements of the audiences group-think mentality in order to create product positioning that appeals to the central thought pattern of the key buyer group.
When people see that you can add value to their business with the content that you provide, and that they can learn something from you, there is no doubt that they will want some sort of relationship with you. This may just be as a follower on Twitter, a friend on Facebook or indeed just to be able to latch onto the articles that you publish and syndicate to their own network.
- Care of These...
Looks like somebody has a case of ‘the Mondays’
“Brand Footprint utilizes sales, brand health and market data as the backbone, while the axis are based on the priorities for your brand. We aim to set business, social, brand and product performance benchmarks that are critical to the holistic performance of your brand.”
April 2010
28 posts
Social media is fundamentally transforming the way business is done
“Once social objects are introduced into the wild, businesses are then challenged to ensure that these objects are supported by representatives who will spur conversations and reactions as well as implementing Social Media Optimization (SMO) techniques to ensure their “findability” when consumers are searching for relevant information.”
While brands need to apply the same rigor the human-centric approach design thinking requires and while actionable insights are key, they’re only half of the equation.
When networking, be sure to make your experience tie in with your personal brand. Follow this up by sending them a knowledge experience.
“Traditional branding deals with extending the brand promise to the digital space and integrating go-to-market tactics with digital tactics to support the brand promise.”
Leveraging affiliation needs for online education
We specialise in viral videos
Conversation is the new conversion
creating brand advocates through social outreach programs
Why youtube doesnt get more agency money and what they should do about it.
Darryl Summers is a talented individual who deserves to be on Australian television
I run Words Douchebags Say…
Chillax
young people are born and bred in the digital realm - it makes sense that NFPs embrace this medium
How to get people to actually take action? Give them the knowledge through social media then the tools
I went to Digital Citizens at the Burdekin last night
We are now built on a word of mouth society
I partnered with leading brands in developing the streamlined attendee registration process, event flow and technology-based lead capture solutions for trade shows around the world.
My thoughts: Every corporation yearning for future success, should offer customer service via Twitter
It isn’t social media anymore, it IS media
How much time should you put into Twitter? What you put in is what you get back. THAT is where it’s at
Every day I work with employers large and small to help them define their unique recruitment message; deliver it to their target audiences in an honest and compelling manner; and track and analyze results in order to optimize programs and ROI.
give homework, jobs and responsibilities to community members to make them feel involved, engaged and important
Use personal examples. Be personal. It allows people to connect with you & feel like they know you. They just want to belong, afterall
marketers have to appreciate their brands are far more malleable now and embrace consumers ability to help form it
A great story is not what your ears hear, but what your heart feels.
Are you on the attention dashboard? It’s time for you to become the CNN of your marketplace
“With the securitisation market showing greater vitality in recent months, the housing loan market remains contestable”
February 2010
2 posts
This stuff is groundbreaking, yes, but let’s remember that sometimes the ground is for walking on
Multi-platform integrated big idea